Business Foundations for Fitness Professionals

You know how to coach.

Now learn how to build the business.

You became a personal trainer, strength coach, yoga teacher or movement professional because you wanted to help people.

But somewhere along the way, you also became responsible for:

Finding and attracting clients
Communicating professionally
Setting boundaries
Managing cancellations and scheduling
Creating systems
Retaining clients
Asking for referrals
Managing your time and energy
Making enough money to build a sustainable career

Chances are, nobody actually taught you how to do any of that.

You were taught how to coach. Now it's time to learn how to build the business around your coaching.

Business Foundations for Fitness Professionals is an 8-week small-group mentorship for fitness professionals who want practical guidance, structure and support as they build a more sustainable, professional and profitable business.

No gimmicks, no pressure tactics. No pretending you need to become someone you're not.

Just practical business foundations, real-world experience and the support to actually implement what you learn.

Presented by Miriam McCrea, Certified Personal Trainer

Miriam McCrea is a Toronto-based personal trainer and wellness educator with a focus on strength training, sustainable habits, and helping people feel more confident in their bodies. With a background spanning fitness, natural health, and wellness education, her approach blends practical coaching with real-life experience.

Through her mentorship program, Miriam supports trainers looking to strengthen their coaching skills, improve client communication, and build more sustainable, aligned business practices.

In this 8-week course, we will cover:

Create a client
experience people want
to stay with

Learn how to create a professional, consistent client experience that builds trust, improves retention and leads naturally to referrals.

Build systems that support your business — and your life

Create the policies, boundaries, scheduling systems and business practices that allow you to serve your clients well without being constantly available, overwhelmed or at the mercy of your calendar.

Grow without
becoming a full-time content creator

Learn practical, relationship-based ways to grow your business without relying on pressure tactics, constant posting or trying to become an online personality.

This mentorship is for you if:

You are good at what you do, but the business side still feels messy or improvised.
You want more clients — but don't want to rely on sleazy sales tactics.
You struggle with boundaries, cancellations, scheduling or client communication.
You want to improve your systems and professionalism.
You are tired of reinventing the wheel every time something comes up.
You want to build a business that supports your life, not one that consumes it.
You are ready to stop collecting random business advice and actually implement a system.

This probably isn't for you if:

You are looking for a get-rich-quick strategy.
You want someone else to build your business for you.
You aren't ready to implement anything between sessions.
You are looking for a course focused primarily on social media growth or paid advertising.

Small-group mentorship launching September 2026 • Limited spots available • $1200 USD

Apply for the mentorship

First name

Last name

Phone

Multi-line address

Country/Region

Address

City

Zip / Postal code

What type of fitness or movement professional are you?

How long have you been in the industry?

What are you currently struggling with most in your business or practice?

What would feel like a successful outcome for you after this mentorship?

What would you most like to improve over the next 8 weeks?

Why does this feel like the right time for mentorship?

Is there anything else you would like me to know?

The investment for this 8-week small-group mentorship is $1,200 USD. Are you comfortable with this level of investment if the programme is a good fit for you?

Yes, I'm ready to invest.

I would like to discuss the investment.

I'm interested, but the investment is currently outside my budget.