Business Foundations for Fitness Professionals

A practical, experience-driven mentorship designed for fitness professionals who want to build sustainable, professional, and profitable businesses with confidence.

Open to personal trainers, strength coaches, kettlebell instructors, yoga teachers, Pilates instructors, and other movement professionals.

Presented by Miriam McCrea, Certified Personal Trainer

Miriam McCrea is a Toronto-based personal trainer and wellness educator with a focus on strength training, sustainable habits, and helping people feel more confident in their bodies. With a background spanning fitness, natural health, and wellness education, her approach blends practical coaching with real-life experience.

Through her mentorship program, Miriam supports trainers looking to strengthen their coaching skills, improve client communication, and build more sustainable, aligned business practices.

In this 8-week course, we will cover:

Client Experience & Retention

Learn how to create a coaching experience that keeps clients engaged, supported, and coming back. We’ll cover communication, professionalism, adaptability, and the small details that build long-term trust and referrals.

Systems, Scheduling & Boundaries

Build a business that supports both your clients and your own longevity in the industry. From scheduling and policies to energy management and boundaries, we’ll focus on creating systems that feel sustainable in real life.

Growth Without the Gimmicks

Explore practical, relationship-based approaches to growing your business without relying on pressure tactics or constant social media performance. The focus is on reputation, consistency, word of mouth, and building a brand that actually reflects you.

Small-group mentorship launching September 2026 • Limited spots available • $1200 USD

Apply for the mentorship

First name

Last name

Phone

Multi-line address

Country/Region

Address

City

Zip / Postal code

What best describes you right now?

Beginner fitness coach

Experienced trainer looking to refine systems

Fitness professional transitioning into business growth

Other

What made you interested in this mentorship program specifically?

What are you currently struggling with most in your business or practice?

What would feel like a successful outcome for you after this mentorship?

If you completed an 8-week mentorship with me, what would you most want to change or improve in your business or practice?

How many clients or sessions are you currently conducting per week?

How ready are you to invest time and energy into implementing change right now?

Fully ready, I want to act immediately

I'm ready but need structure/support

Exploring options, not urgent yet

Have you worked with any coaching, business mentorship, or training programs before? If yes, what was your experience?

What is currently holding you back from reaching your next level?

Is there anything else you want me to know before I review your application?